Clara Lionel Foundation
Assignment: Rebrand, video content development, website design, event concepts and execution
Role: Creative Direction
Agency: Critical Mass
A unified and energized brand
From design development and documentary film production to launching a new site in addition to branded collaborations – we managed to create a more unified and energized CLF brand. One worthy of the humanitarian and the tremendous cultural influence of it’s founder.
The Diamond Ball
Each year in September CLF holds its annual Diamond Ball at Cipriani Wall Street in New York City. It’s a star studded event with incredible hosts and entertainers, for the last three years we’ve thought of innovative ways to highlight the benefactors of the ball through digital activations, for example, digital screens you can walk up to to learn more about the individual students or an immersive 360 degree classroom experience.
